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Domain Authority (DA) is a score developed by Moz that predicts how well a website is likely to rank on search engine result pages (SERPs). It is a measure of the overall strength of a website, taking into account a wide range of factors such as the quality and quantity of inbound links, the age of the domain, and the presence of on-page optimization elements.
A domain authority checker is a tool that allows you to check the DA score for a specific website. By using a DA checker, you can get an estimate of how well a website is likely to perform in search engine rankings, and how it compares to other websites in terms of overall strength.
Some popular free online domain authority checker tools include:
MozBar: This is a free browser extension from Moz that provides a quick and easy way to check the DA score for a website.
Majestic: This is a popular DA checker tool that provides a wide range of SEO data, including DA scores.
Ahrefs: This is another popular DA checker tool that provides a wide range of SEO data, including DA scores.
By using a domain authority checker, you can get a better understanding of the strength of your own website or your competitors' websites. This information can be useful for assessing the overall health of your website, tracking changes over time, and identifying areas for improvement.